Datalicious is a full-service analytics agency and technology firm, providing the tools and insights to help companies achieve more effective marketing outcomes. From its origins as a specialist consultancy based in Sydney, Australia, the company attracted investment from the Veda-Equifax Company and has grown to become an innovative software development company that now help many blue-chip clients across Europe and South East Asia to think outside the box and achieve data driven marketing best practice. Datalicious products include the SuperTag tag manager, DataExchange user ID management tool and OptimaHub cross-channel marketing analytics platform. Datalicious is also one of the biggest Google Analytics Premium resellers in South East Asia.
OptimaHub by Datalicious is an independent, advanced cross-channel cross device marketing and customer analytics platform that breaks down data silos to give marketers a complete view of all touch points leading up to a conversion. Eliminate data silos to gain a deeper cross-platform understanding of consumer behaviour and media performance.
Tag managements is fundamental to the success of digital marketing and analytics. As digital channels become central to the customer journey, marketers feel greater pressure to boost revenue and increase conversion rates. SuperTag is an industry leading enterprise tag management platform that works to empower marketers and align digital marketing performance to business objectives.
Contact: Andrew Newell
Tel: 02 89998580