Adobe

Intelligence that shapes every customer experience.

Adobe’s vision is to transform the world through personalised digital experiences. Intelligence drives experience optimisation, giving brands the clarity to not only understand and improve customer engagement, but also how AI-native experiences are driving the customer journey.

Adobe CX Analytics brings together trusted data architecture, consistent and persistent identity, democratized AI insights, and data-driven activation in one unified solution. From marketing planning and content intelligence to optimizing every customer and account touchpoint, Adobe delivers a single, actionable intelligence engine for customer experiences — all in one unified analytics platform, purpose-built for the full customer life cycle. And for AI-native experiences, Adobe includes tools to analyse branded chat interactions, track how LLMs are referencing brand content, and measure engagement within AI-embedded applications.

Announced at Adobe Summit 2026, CX Enterprise Coworker coordinates agents across analytics, content creation, journeys, and more using your enterprise context — with governance and human oversight built in. From insights extraction to content generation, Coworker Chat empowers practitioners to complete complex tasks through natural language.

Discover more:

https://business.adobe.com/products/adobe-analytics.html
https://business.adobe.com/products/cx-enterprise-coworker.html
https://business.adobe.com/blog/bringing-llm-driven-experiences-into-the-customer-journey

Website: https://business.adobe.com/au/solutions/data-insights-audiences.html