Meta

Build the future of human connection and the technology that makes it possible

Meta Marketing Science is focused on understanding the ‘why’ behind advertiser performance – leveraging data & measurement tools to improve advertising through driving incremental testing and industry practices on platforms. This includes developing measurement frameworks, conducting research, working with extensive data warehouses as well as teaching others how to run analysis themselves. Meta has taken part in MeasureCamp since 2019 across Europe, Middle East & Asia Pacific locations, presenting on open-source tools including Robyn (MMM), Geo experiments and working with incremental & attribution techniques.

Website: https://www.meta.com/au/